There’s something to be said for a fantastic-looking beard. The gents of Detroit rock band Wilson are certainly proud of their facial hair, and now, they’re asking fans to sport a bristly beard for a good cause.

Wilson is kicking off this month with a campaign to help aid the Keep A Breast Foundation, the leading youth-focused, global, nonprofit breast cancer organization. The band is coining this month “No Shave November” and asking fans to show off their best beards!

Simply click over to Wilson’s official Facebook page and post a picture of yourself sporting a beard. For each photo posted, Wilson will donate .50 cents to the Keep A Breast Foundation. It can be a picture of you with a beard already or your process during “No Shave November,” but the band is asking for full-fledged beards. “It needs to look like you have at least dedicated a few days to looking like a real scumbag,” the band says. Also, only post one photo per person, please.

For more on the Keep A Breast Foundation, head to www.keep-a-breast.org.