True story.  A guy in Germany won a brand new mini cooper after he promised to have the company's logo tattooed on his private parts.

Anderea Muller was taking part in a German radio contest when he agreed to the stunt.  While obviously painful, Muller said having the new car was worth it.  He tells U.K.'s "Orange" news, quote:

"Once I'm sitting in the car, it won't matter anymore.  Then the pain will be gone and it'll be alright".

I am not a guy, but if I was, I don't think I would want the word "mini" on my penis.  Chris Monroe probably would though!