In Hollywood, it's a rarity that a studio will admit that their movie is a failure before it hits theaters, but that's exactly what Paramount did by already planning to lose $115 million on 'Monster Trucks,' which doesn't come out until January.

There are plenty of movies that, upon first sight, have made me say, "Who the hell thought this was a good idea?" Recent examples include 'Joe Dirt 2,' and pretty much anything involving Johnny Depp, Adam Sandler, or The older Wayanses. 'Monster Trucks' definitely breaks new ground, in that the studio has already given up on it, and there's nearly four months before it's released into the low-expectation Hollywood bomb dumping ground that is January.

According to our friends over at Screencrush, Paramount adjusted their earnings to account for a "Programming Impairment Charge" to the tune of $115 million, which sources say is due to diminished confidence in the much delayed 'Monster Trucks.' You would think they'd notice that a movie sucks ass before dumping millions of dollars worth of CGI into it, but  then again -- 'The Amazing Spider-Man 2' was a thing that happened.

Seriously though, 'Monster Trucks reportedly has a budget of $100 million. Think about that for a minute.

As a Friday the 13th fan, I was very pleased to learn that Paramount had re-acquired the rights to the franchise a few years back. Anyone who knows anything about ol' J.V., knows that his best work was done under the mountain, while his more embarrassing adventures, like 'Jason X,' and 'Jason Goes to Hell' were the product of New Line Cinema. Sadly, the upcoming Friday the 13th sequel has been hit with delay after delay (jfreshly re-delayed to an October 13, 2017 release), presumably so the studio could focus on gems with mass-appeal like 'Ben-Hur,' 'Zoolander 2,' and 'Monster Trucks.'

I think they may be onto something here. Imagine making an intentionally bad movie, and then marketing it by falsely, and publicly hedging bets against it, calling it an embarrassment, and maybe even pulling it from theaters. Hey, man -- it worked for 'The Interview.' To be fair, "mediocre" is a more accurate word to describe 'The Interview,' but it did quite well just because of the controversy surrounding it.

I guess what I'm saying is -- you should probably call me some time, Hollywood. I've got ideas.

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