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New Doritos, Taco Bell Creation to Be Unveiled In April

I think it’s safe to say, by now, most every one has tried both varieties of the Doritos Locos Taco at Taco Bell. Which, I for one am a huge fan of. So what’s next for the Taco Bell/Doritos connection? Well, I’m not sure what to call it. It’s either a stoke of marketing genius or a confusing twist of self-referential brand crossbreeding. Doritos brand owner PepsiCo announced via the Doritos twitter page that “Doritos Locos Tacos will become chips on 4/8″.

Twitter

Seriously? Stop and think about that for a second. Doritos Locos Taco Doritos. Yeah, confusing to say the least. As you can see from the product pic (below) it’s half Nacho Cheese or Cool Ranch Doritos and half Crunchy Taco. Which, honestly, is just two current flavors of Doritos put together in one bag. I mean, c’mon, most people know that Doritos brand already has a taco flavored chip along with the other two standard flavors of the chip. Seriously who they trying to kid? But, I’m sure plenty people will give’ em a try. Will you?

PepsiCo

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