The Dark Tower

The Dark Tower has largely ceded the spotlight to other Stephen King projects on the horizon, but it seems the proposed TV tie-in may be moving forward. Reports suggest Amazon has landed the rights to develop a Dark Tower series among its burgeoning slate.

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This week’s The Dark Tower starring Idris Elba and Matthew McConaughey is the first big-budget adaptation of a Stephen King novel in a while, but King’s books and short stories have inspired more than 30 years of great horror, sci-fi, and drama films. Even as The Dark Tower is designed to launch a new franchise based on King’s epic fantasy series, the film is littered with references, homages, and Easter eggs to previous King novels - and to the movies they spawned. In this new video from ScreenCrush’s Britt Hayes and Ryan Arey, we connect all the dots between The Dark Tower and the long history of Stephen King cinema.

The world approaches a great cataclysm in the latest trailer for the upcoming adaptation of Stephen King’s fantasy novel The Dark Tower, but the specific nature of that cosmic upheaval, I know not what. Not having read the source novel, I’ve decided to go into the film cold when it premieres on August 4, and so far, I’ve done a pretty solid job of keeping myself unsullied by plot revelations. The new international trailer does me a favor, too, by playing all of its details of plot close to the vest. There’s a whole lot of ominous talking, stars Idris Elba and Matthew McConaughey appear to have some manner of beef that could decide the fate of the known universe, but beyond that, I’m in the dark (tower).

The calendar may have four seasons, but Hollywood’s calendar only really has two at this point: summer and awards, and summer seems to last longer and longer ever year. Though the start of May has long been the unofficial kickoff of the S.M.S., 2017 has already seen a King Kong movie, a ghost in a shell, and the fate of Fast & Furious franchise. The change from April to May is something of a formality in 2017. Once the Oscars are over, the summer begins.

Marketing for big-budget blockbusters has become so predictable that you can now mark the passage of time between any given month and a film’s release date by the number of TV spots and featurettes you’ve seen. Despite a handful of early viral promotions, Sony’s approach to marketing The Dark Tower has been fairly unusual in comparison to how other studios typically handle films of similar size and budget. That they didn’t release a trailer (or even a proper teaser) for such a highly-anticipated blockbuster until today, just three months out from release, seemed strange — to say the least. And yet that delayed marketing tactic feels more like a teachable moment than a cautionary tale.

By this point in a big film’s marketing cycle, we typically would have seen a couple trailers, a ton of posters, lengthy magazine pieces, the works. In contrast, there has been so little concrete info out there on The Dark Tower, which opens in theaters in almost exactly three months, that some people (like, y’know, me) began to doubt whether the movie would open on time, or even if it existed at all.

2016 is almost over! Hallelujah! With everything that’s happened in the last 12 months, we can’t wait to rip the last page of our 2016 Spider-Man wall calendar and hang up our 2017 Spider-Man wall calendar.

The tower is always darkest before its release date.