The Black Keys follow their buzz-worthy video for 'Lonely Boy' with a characteristically no-frills depiction of their new single 'Gold on the Ceiling.'

The Black Keys are a relatively simple operation -- a two man band that doesn't hide behind multiple layered guitars and sleek production like many of today's major rock acts. The simplistic brilliance of their stripped-down, primal blues rock has seeped into every aspect of the band's image from the t-shirts which bear little more than their name in a generic font, to their latest music video for 'Gold on the Ceiling.'

Again bucking the norm of production grandiosity, the video takes a fittingly low-budge angle -- intertwining studio footage with clips of the band behind-the-scenes and performing on stage. The Black Keys will embark on their North American arena tour in support of the critically acclaimed album 'El Camino' with Arctic Monkeys in March.

Watch The Black Keys Music Video for 'Gold on the Ceiling'