Will Ferrell Does Old Milwaukee Super Bowl Ad That Only Aired in Three Cities [VIDEO]
So, chances are you probably watched the Super Bowl last night. And chances are you, like millions of other Americans, chose a commercial as your favorite. But chances are you didn’t see all the commercials, because there was one ad that only aired in three markets.Old Milwaukee, in an attempt to either try a very narrow version of target marketing, save money, or to be able to reach terms with Will Ferrell to be in the spot, aired their Super Bowl ad in only three markets; Sherman, Texas, Adrmore, Oklahoma, and Glendive, Montana. Ferrell, known for his antics, agreed to be in an Old Milwaukee ad last year, but only if it were aired exclusively in Iowa. If you think that’s ridiculous, wait till you see this years ad.
[Source: The FW]