Deadpool might need to watch his back. IT, the latest adaptation of Stephen King’s horror epic, just broke one of the R-rated box office champ’s records — and is primed to break a couple more before the end of the weekend. It’s doubtful that Pennywise will come close to overtaking the Merc With a Mouth’s massive box office haul, but it’s quite a win for the new horror film from Andy Muschietti, which already has a sequel in the works for 2019.
If the early buzz is to be believed, fans couldn’t get any more excited for the upcoming adaptation of Stephen King’s It. Not only does the film have one of the most-watched movie trailers of all time, and is also projected to make over $60 million in its opening weekend, it’s also coming into theaters riding a wave of impressive reviews. And somehow, the movie has done all of this without tipping its hand on some of the most impressive scares. All of this for an R-rated horror movie about children being jeopardized. We’ve come a long way since the original miniseries, America.
Perhaps the most frustrating aspect of The Dark Tower isn’t that it failed to live up to expectations decades in the making, or even that it mangled Stephen King’s source material in a way that die-hard fans found unforgivable. No, the most frustrating aspect of The Dark Tower is that it’s just… fine. Despite the plethora of negative reviews, it isn’t some disastrous flop a movie, nor is it an ambitious mess that reached for the stars and came crashing back to earth. It’s just sorta there, a Young Adult action-fantasy film that limps through its paces before ending with a thud. Really, how do you even make a King adaptation that doesn’t have a little bit of ambition?
Historically speaking, Stephen King adaptations tend to be better when the master of literary horror isn’t involved — which may bode well for Andy Muschetti’s new adaptation of IT, as the author recently revealed that he did not participate in the development of his iconic tale of terror. For his part, Muschietti apparently had his reasons, and the way he tells it, they seem like pretty good ones.
The corner of Hollywood Boulevard and Vine Street is a Los Angeles icon, once the heart of the city’s booming film production and now the nexus of the world-renowned Hollywood Walk of Fame. Usually, the most frightening thing a person will experience at the intersection is an encounter with improv comics attempting to strong-arm you into attending their latest show, but a new horror will soon dawn in the area. Locals now have bigger things to worry about than spending the day sad after accidentally overhearing an actor speaking to their agent on the phone.
This week’s The Dark Tower starring Idris Elba and Matthew McConaughey is the first big-budget adaptation of a Stephen King novel in a while, but King’s books and short stories have inspired more than 30 years of great horror, sci-fi, and drama films. Even as The Dark Tower is designed to launch a new franchise based on King’s epic fantasy series, the film is littered with references, homages, and Easter eggs to previous King novels - and to the movies they spawned. In this new video from ScreenCrush’s Britt Hayes and Ryan Arey, we connect all the dots between The Dark Tower and the long history of Stephen King cinema.
You know what they say: Everything is better with friends. That includes fighting an evil demonic clown who lives in town sewer system and has an affinity for Victorian era garb. Wardrobe preference notwithstanding, Pennywise is still pretty darn terrifying, especially if you’re already scared of clowns — in which case, you might want to avoid the new trailer for IT.
After breaking the record for the most trailer views in a single day, expectations couldn’t be higher for Andres Muschietti’s remake of It. It wasn’t long ago that this seemed like a project destined for trouble; the film’s original director — and still credited screenwriter — Cary Fukunaga dropped out of the production after the studio wouldn’t budge on letting him make an ‘unconventional’ horror film, causing fans to worry we were in for another bland adaptation of a Stephen King novel. All was forgiven, of course, when New Lined delivered that amazing first It teaser trailer, but could they keep it up?
Marketing for big-budget blockbusters has become so predictable that you can now mark the passage of time between any given month and a film’s release date by the number of TV spots and featurettes you’ve seen. Despite a handful of early viral promotions, Sony’s approach to marketing The Dark Tower has been fairly unusual in comparison to how other studios typically handle films of similar size and budget. That they didn’t release a trailer (or even a proper teaser) for such a highly-anticipated blockbuster until today, just three months out from release, seemed strange — to say the least. And yet that delayed marketing tactic feels more like a teachable moment than a cautionary tale.
By this point in a big film’s marketing cycle, we typically would have seen a couple trailers, a ton of posters, lengthy magazine pieces, the works. In contrast, there has been so little concrete info out there on The Dark Tower, which opens in theaters in almost exactly three months, that some people (like, y’know, me) began to doubt whether the movie would open on time, or even if it existed at all.