Gov. Whitmer to Launch $20M 'You Can in Michigan' Ad Campaign

Governor Gretchen Whitmer announced a new ad campaign on Tuesday.

On Tuesday, October 10th, 2023, Gov. Whitmer and the Michigan Economic Development Corporation gave details of the new "You Can in Michigan" ad campaign that will attempt to attract workers to the state.

Get our free mobile app

The new $20 million ad campaign will include TV commercials, radio spots, print ads, social media advertising, and a new website called themichiganlife.org. The campaign will feature what makes life and careers in Michigan so attractive. The new website will help potential workers looking to move to Michigan explore the state, calculate their cost of living, and more.

Michigan is a welcoming, inclusive state with strong career opportunities for workers and resources for cutting-edge, high-tech industries that will define the future...Our new, national campaign—’You Can in Michigan’—will attract talent and grow our population and economy by sharing our story and showing the nation what we have to offer. From a great quality of life, good cost of living, and strong economic opportunities, there’s something in Michigan for everyone. We have made huge strides to make Michigan a better place to live, work, and invest, and now, we have to go on offense. Let's go from just believing in Michigan to bragging about Michigan...said Governor Gretchen Whitmer

This new campaign will target potential workers in California, Georgia, Illinois, Massachusetts, New York, North Carolina, Ohio, Pennsylvania, Texas, Washington D.C., and Washington State.

To learn more about the new campaign, click here.

Source: Michigan.gov

Here Are The 10 Most Influential Women In Michigan's History

Naturally, the women who made this list may not line up with everybody’s political or social beliefs, but regardless, the fact that they were able to make a nice career for themselves, and encourage other women to be strong, speak out, and become leaders in their own right makes them worthy of being on this list.

13 Random Facts Stuck in the Minds of Michiganders

Besides being useful for a night out at bar trivia or a bit of nostalgia, random facts can be kind of useless. It's basically like an earworm, but instead of a song getting stuck in your brain, it's a random thing you have memorized. Once you know it, you can't unknow it. We asked, and you answered; here are 13 useless things Michiganders have memorized.

Gallery Credit: Kristen Matthews

10 Highest Paying Jobs In Michigan

Gallery Credit: TSM Lab

Michiganders Moving To Florida Are In For A Rude Awakening

Florida has never made my bucket list. It’s hot, muggy, and crawling with reptiles. But it does have an appeal to many Michiganders. However, if you are considering relocating to the Sunshine State, there are a few things to keep in mind. While cruising the internet, I discovered a few interesting Michigan/Florida stats. Here is a list of 13 things that you may want to mull over.

Gallery Credit: Brad Carpenter

Filed Under: you can in michigan