Foodies Will See New Look and Name For Their Favorite Macaroni & Cheese
Tell me one household that doesn't have that iconic blue box of instant gratification sitting in the cupboard, because I can't remember a time in my life my home hasn't.
Kraft Macaroni & Cheese has been a favorite of kids of all ages for 85 years, and I personally can say it fed me through my college years more times than I can remember. That infamous blue box with the quick-fix meal was easy and cheap. Ya gotta love it, but like everything, it seems...a change is a-comin'.
Billed as "America’s original and favorite comfort food", and selling 1 million boxes a day, Kraft Macaroni & Cheese will now be known as Kraft Mac & Cheese. The change actually seems logical, since half of us refer to it as that already right?
The company also announced a change to the packaging. Now the iconic blue box will feature just a single-color hue of blue and highlight the brand's most recognizable asset, that noodle smile. That "cheesy" smile will now be cheesier than ever with even more delicious golden cheese dripping down.
Kraft is hoping that fans of the boxed favorite will embrace the change with open arms and bellies since the delicious taste will stay the same.
“We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” said Victoria Lee, Kraft Mac & Cheese Brand Manager. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.”
Look for the new packaging to start to hit shelves in Michigan and across the county in August.