Welcome Back Pine Knob! Clarkston Amphitheater Will No Longer Be Called DTE
Shocking news broke today as it was announced that Clarkston's DTE Energy Music Theatre was dropping its corporate moniker. Even more shocking than that was the announcement that it was going back to its classic name...Pine Knob.
Even though the Clarkston amphitheater has been called DTE Energy Music Theatre for the past 20 years, so many people still referred to it as Pine Knob. As a matter of fact, a lot of people downright refuse to call it anything but Pine Knob.
According to the Detroit Free Press, the renaming was revealed Friday morning by venue operator 313 Presents, following the expiration of DTE Energy’s 20-year naming deal in late December.
In a press release sent out Friday Morning, 313 Presents had this to say:
We are thrilled to welcome United Wholesale Mortgage (UWM) and Trinity Health as proud partners. These premier Michigan-based organizations share 313 Presents’ passion for providing unparalleled service and together we will continue to bring you the best in live entertainment.
How long will the Clarkston Amphitheater Be Called Pine Knob?
We're not exactly sure if this will be the permanent name but they announced that as part of a multiyear agreement that will keep “Pine Knob” intact for some time to come.
In the video above, you can see the logo that was unveiled promoting Pine Knob with their vintage, 1970s-style font.
It's not very often that you see a venue change their name back to it's original roots.
The return of Pine Knob marks the venue's 50th anniversary.