Hoverboard Is Obviously Fake Viral Marketing — Or is it? [VIDEO]
Yesterday a swarm of celebs came together in L.A. for a Back to the Future-themed ad campaign for a real-life hoverboard. And they did it in less than 25 years after the movie debuted that made us fall in love with flying skateboards. Yes! finally they’re here! Except they’re not, because despite getting the seal of approval from both Christopher Lloyd (Doc Brown) and Tony Hawk, HUVr is as fake as fake can be.
Why? Because physics, duh! However, we do have to hand it to them. This is a slick, albeit expensive fake, but the star power behind it is real. Joining Lloyd and Hawk, in this “HUVr ad” are cameos from Moby, Terrell Owens, and Billy Zane. Yeah, that Billy Zane, the one who played one of Biff Tannen’s cronies in Back to the Future and Back to the Future 2. They even went as far as to make a website.
While it now appears that Funny or Die is behind HUVr, their website claims that their crack team of MIT physics students, who have uncanny stock photo model good looks, created the these real-life version of these magic movie boards. Oh, how we wish we could believe it.