Spoiler alert - we are all going to die. We may not be able to choose when or how, but we can make some preventative choices - like not texting and driving. You think it can't happen to you? Guess what, it can.

A funeral home in Ontario is reminding Canadians of just that with a simple billboard. The catch - it is not really a funeral home. When you go to the website for Wathan Funeral Home, this message appears:


If you're here, you've probably seen our "Text and Drive" billboard. And if you have, you probably came to this website to tell us what horrible people we are for running an ad like that. And you'd be right.

It is a horrible thing for a funeral home to do.
But we're not a funeral home.

We're just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That's right. More. And while most people wouldn't even think about drinking and driving, over half of Ontario drivers admit to reading texts while behind the wheel. That's more than half of the drivers on the road today risking their lives, their passengers’ lives and the lives of their fellow motorists and pedestrians.

Which should make you even madder
than our billboard did.

Pretty powerful. Keep on living. Don't text and drive.