Your Favorite Breakfast Drink Might Vanish from Michigan Shelves

The next time you're grocery shopping, you might notice an empty space where your favorite breakfast drink used to be.

Things could be changing in the world of breakfast beverages, and it might mean bad news for juice lovers. Don't worry, not all juices are going away, just possibly the leading orange juice brand in the United States.

While many restaurant chains in Michigan are announcing bankruptcies and closures, it’s not just eateries feeling the squeeze (get it?). One of the most popular orange juice brands might be next.

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According to RetailWire, Tropicana is potentially in talks to file for Chapter 11 bankruptcy protection. And we all know what usually happens after those bankruptcy talks—we’ve seen the story unfold over and over.

Why is Tropicana in so much financial trouble?

Apparently, Tropicana’s been in financial trouble for a while now. Profits and sales have really taken a dive. Higher prices, more competition, and changing tastes are all playing a role in the drop. And let’s not forget, the company’s also blaming recent hurricanes in Florida for wrecking crops.

Another reason for the sales slump is that consumer habits have shifted. Look, a lot of people are trying to get healthier, and orange juice is loaded with sugar. That’s a big turn-off for anyone trying to make smarter choices. It may taste great, but it’s not doing you any favors.

Reports say Tropicana Brands Group’s income dropped by 10% last quarter, and revenue took a 4% hit. Ouch, that's gotta hurt a bit.

Tropicana execs haven't said a word about the potential bankruptcy.