Detroit Lions Tap Eminem to Transform Their Thanksgiving Show

If you have lived in Michigan long enough, you know two things are certain every November.

One, the Detroit Lions are going to play on Thanksgiving.

Two, the halftime show might be… well… a gamble.

And after the Jack Harlow snowman-triangle-set disaster of 2022 (a performance so awkward we’re probably still collectively processing it), Lions fans have been begging for the franchise to give this game the high-energy, hometown-level hype it deserves.

Especially now that the Lions are winning, national, and very possibly Super-Bowl-bound. This team deserves better. The fans deserve better. And honestly, so does Detroit. Thankfully, someone heard us.

Earlier this week, the Detroit Lions announced a multi-year partnership with Detroit’s own Eminem and his longtime manager and Shady Records president, Paul Rosenberg, to help produce the annual Thanksgiving halftime show in 2026 and 2027.

Meaning: Detroit’s biggest game of the year is finally getting the Detroit-level star power it has always deserved.

The Lions say the duo will consult on everything from talent selection to overall halftime production for the Thanksgiving Classic at Ford Field. Which basically means they’ll be steering the show away from “maybe this will work?” and closer to “wow, THAT was Detroit.”

The Lions also announced that Jesse Collins Entertainment (one of the biggest names in live TV event production) will produce the show.

So it's official:  Detroit is done settling. The Lions are winning. The city is buzzing. And our most anticipated game of the year, the Thanksgiving game, is finally going to look and feel like the major cultural moment it truly is.

Honestly, it’s about time. The Lions deserve a halftime show worthy of the noise this team is making. And if Eminem is the one helping make that happen? Even better.